Digital Marketing

Co-founder Christie Marchese and CEO Brian Walker join Publicis Media, reporting to Chief Content Officer Eric Levin.

Budgets will shift to emerging AI-powered channels that embrace creative automation and conversational commerce as marketers become more optimistic about the coming year. A survey by Smartly found 75% of participants anticipate a budget increase to support change.

Sequent’s partners, Jim Spaeth and Alice Sylvester, have assiduously helped marketers understand the enormous complexities and see through the smoke and mirrors of marketing mix modeling, multi-touch attribution, and last-touch attribution, as revealed by their many cautions, caveats, and questions.

The Americas regions reported an organic revenue decline of 3.1%. The good news: the region has shown quarterly improvement since the fourth quarter of last year.

Open minds and trust drive consumer spending, according to the study. People who like to learn are naturally more receptive to ads and tend to have an engagement rate of more than 54%. Brands can reach this audience by thinking like a human first and then a brand.

However, linear TV ads are more likely to be seen as intrusive or annoying.

It’s not literally a lab with beakers and test tubes, but utilizes tens of thousands of scientifically designed data tests to prove or disprove media hypotheses.

Understanding cross-channel measurement across devices for online advertising has become one of the most critical tools for marketers planning multichannel campaigns. Key guidelines were released Thursday to walk advertisers through the processes.

In 2022, Jeff Shell, then CEO of NBCU, considered giving back the 10 p.m. hour to network affiliates. In the current marketplace, could he get it done at CBS?

Nielsen said: “Contrary to what Paramount has shared, we are not seeking ‘substantial price increases’ in our proposal.”