Digital Marketing

“Daily Mail” ran an eye-tracking study with Lumen Research challenging the a long-held practice among brands to take brand-safety measures that avoid ads running alongside scandalous, negative or undesirable news content.

TikTok ‘s “Symphony Creative Studio” is an automated video-generation tool that ad partners can use to create videos “in minutes” from product information or a URL.

Bluesky added over 1 million new users in the past 24 hours, marking yet another major boost in users as it continues to compete with X and Threads in the microblogging app space.

Two months after Google filed an antitrust complaint in Brussels against Microsoft, the FTC plans to investigate Microsoft’s cloud business and any anti-competitive behavior.

“Beauty Never Gets Old” showcases an array of women whose confidence in their own skin jumps off the screen.

The law “will inevitably result in the censorship of wide swaths of valuable political speech and commentary,” X argues in a complaint filed Thursday in federal court in Sacramento.

Kantar and CreativeX conducted research for Meta showing human emotions and connections can improve ad performance, but only 31% of the 55,000 creatives running in nearly 1,300 campaigns analyzed used this strategy.

Meta will argue to the 9th Circuit that it’s immune from suit under Section 230.

Principal’s Diane Van Wyngarden singled out the Dentsu shop’s “capabilities in proprietary, data driven targeting and media optimization, combined with a clear point of view in how to stand out in the market.”

In this week’s edition, I review HBO’s “Industry” (good), Apple TV’s “Slow Horses” (good), And FX’s “The Old Man” (also good).