Digital Marketing

Akkio, an AI data platform for ad agencies, earlier this year released what its CEO calls the first AI data platform and large language model for media agencies.

The National Basketball Association says it will ask the Supreme Court to review a decision reviving claims that the group violated a 36-year-old video privacy law by embedding Meta Platforms’ analytics tool, the Meta Pixel, on NBA.com.

Our discussion spanned the current and future role of AI in society, its impact on Gen Z, and the challenges of regulating AI in a profit-driven tech industry.

AI will play a major role in advertising in 2025. Brendon Kraham, Google VP of global search ads and commerce for business and product strategy, shares highlights of what his team will work on and how it will accomplish the tasks.

Politics and news media in 2024 were a match made in TV heaven – or hell, depending on one’s point of view.

It’s the third recent M&A transaction for Stagwell in the Middle East/North Africa region following the acquisitions of Consulum (government consultancy) and Leaders (influencer marketing, social commerce) earlier this year.

Sports and related programming were key drivers of reach for eight of the 10 most-seen ads, according to iSpot.tv.

President-elect Donald Trump has asked the Supreme Court to halt a law that could result in a TikTok ban, to give him time to negotiate a deal that will allow the app to remain in the U.S.

Jonathan Kagan, Amsive director of search and digital media strategy, says his agency plans to test the anti-algo concept in 2025. He first heard about it in 2019, unrelated to online advertising.

United Airlines-Kellanova’s campaign followed this year’s edible Pop-Tarts mascots as they made their way to the Pop-Tarts Bowl in Orlando.