Digital Marketing

Brian Wieser’s contribution about new media-planning paradigms in a CIMM-commissioned report was the most-read “Planning & Buying Insider” column of 2024, a year that was also dominated by discussions of AI, alternative currencies and new generational cohorts.

Advertisers and publishers seem to have a limited understanding of all Microsoft Advertising’s capabilities. “We’re known for search,” says John Cosley, Microsoft Advertising senior director, brand marketing, adding that the company offers much more.

The most-read “Media Daily News” stories of 2024 were an eclectic mix including breaking news of Omnicom’s surprise deal to acquire Interpublic, Walmart’s deal to buy Vizio, Reddit’s IPO, and Jill Kelly’s abrupt ouster from EssenceMediacom. But the No. 1 most-read story was Laurie Sullivan’s coverage of a study by The Myers Report forecasting strong

Christmas Day NFL games came on a Wednesday. Increasingly, these non-traditional NFL playing days have become an issue.

This year’s thumbs-up and thumbs-down “TV Blog” reviews ran the gamut, just like the vast jumble of content on TV itself – crime dramas, offbeat comedies and wacky reality-shows.

CEO Jay Friedman confirmed the development on LinkedIn in which he confirmed a “restructuring across Goodway Group. With that, we faced a choice. Keep it quiet and try not to talk about it or overtly support the people who will be impacted by eliminating roles in our workforce.”

Strong holiday spending was good news for retailers, but lower-income households are dangerously tapped out.

“This case is a reckoning long overdue,” Epic says in papers filed late last week with the 9th Circuit Court of Appeals.

How can advertisers accurately monitor the incremental impact of media spend and activity on campaign performance if search doesn’t drive traffic?

As Spotify continues to build out its visual content offerings, the music and audiobook streaming service is attracting sexually explicit videos.