Digital Marketing

Engagement improved 20% or more on both TikTok and Instagram using quick-turn vs the traditional campaign approach according to an analysis of 700 influencer campaigns by VML’s Obviously.

Siding with Amazon, a federal judge has dismissed claims that the company violated Prime Video users’ privacy by allegedly sharing information about their online video- viewing with other Amazon-affiliated companies as well as outside businesses.

Ketchup is reimagined for the Dutch, resulting in “Hagelchup: The most Dutch ketchup ever made.”

In the new role, Tim Rich will lead the development and implementation of advanced AI-agent frameworks – aligning product strategy with execution across Horizon Media’s portfolio, according to the agency.

If the race for the White House was one of Donald Trump’s reality TV shows, he’d be losing by a metric that has historically mattered most to him – Nielsen ratings – including the states that will definitely matter most to everyone.

More than four in 10 people someone’s else login and password for paid subscriptions also pay for six or more TV services.

Prospective rulers Trump and Harris are now going to have to abide by a set of debate rules announced this week by ABC News.

Linear TV networks will have 42% (114 games) of all NFL games exclusively. Just 7% (20 games) will be available exclusively on direct-to-consumer platforms,

The safeguards are focused on specific content recommendations including videos encouraging certain fitness levels and appearance, which have been linked to eating disorders and negative feelings among teens.

TikTok is updating its U.S. Election Center, an in-app resource showcasing informational tools aimed at keeping users informed during this election year.