Digital Marketing

“We are seeing an increased focus on planning and buying for attention, over pure reach, as more brands seek to maximize their return on investment and capitalize on the attention economy tools available to them,” says Dentsu Media’s Will Swayne.

Hugs can not only help people emotionally, but lower blood pressure and boost the immune system, according to the National Institutes of Health.

The News/Media Alliance called on the DoJ and FTC to take immediate action to end Google’s recent policy change that it believes puts legitimate, reliable media properties at risk of being removed from search results if they publish affiliate links or partner content.

Teen sings Crosby, Stills, Nash and Young’s “Our House” to her dad, who puts in his Air Pods to hear the song clearly.

To ensure its own global data traffic and expand connection capacity to more regions, Meta plans to build a fiber-optic subsea cable approximately 24,850 miles long – while avoiding tumultuous geopolitical climates.

Tech support scammers last month targeted eBay customers through fraudulent Google ads. Malwarebytes Labs identified multiple sponsored results created from at least four different advertiser accounts.

The $50 product will answer queries voice to voice, Perplexity CEO Aravind Srinivas says.

In a defeat for Google, a federal judge has refused to authorize an immediate appeal of his decision requiring the company to face claims that it collected personal data from smartphone users under the age of 13.

The 16 drug brands that ran campaigns in the first half of the year spent a total of $271.6 million.

Advertisers need to begin thinking about more sustainable practices with the growth of technology and AI, which use a bounty of energy and water to run.