Western Union is using first-party data online to offset audience extensions via PubMatic’s Convert platform – designed for commerce media networks to manage and monetize online ad inventory across various formats like sponsored product listings, video, display and CTV.
PubMatic And Western Union, A 173-Year-Old Company, Expand Collaboration Read More »
As Meta builds out its Advantage+ ad tools suite, it wants advertisers to understand its processes and AI use in campaigns – specifically its “Andromeda” ad retrieval system, which it says marks a significant upgrade from its traditional ad-matching engine.
Meta Explains Its 'Andromeda' Ad Retrieval Method Read More »
As Meta builds out its Advantage+ ad tools suite, it wants advertisers to understand its processes and AI use in campaigns – specifically its “Andromeda” ad retrieval system, which it says marks a significant upgrade from its traditional ad-matching engine.
Meta Discloses 'Andromeda' Ad Retrieval Read More »
A Washington appellate court has upheld Meta’s $25 million fine for violating a state law requiring online companies to disclose information about political ads — including their cost and sponsors, descriptions of the geolocations and audiences targeted, and number of impressions generated.
Court Upholds Meta's $25 Million Fine Over Political Ad Disclosures Read More »
On Dec. 12, low-scorers in “Squid Game: The Experience,” an interactive immersive gaming attraction in NYC, will win free pizza for a year.
Domino's Rewards 'Squid Game' Players With Emergency Pizza In Netflix Partnership Read More »
Donald Trump was the hero of New York, having just fixed the beloved Wollman ice skating rink, which had been languishing in government contracting hell for six years. Thirteen million dollars spent, with no results. No ice. No skating. Trump took over the project and fixed the rink in four months at 25% under budget.
'Best Sex I Ever Had…' Read More »
The FTC on Tuesday unveiled privacy charges against mobile data broker Mobilewalla, which allegedly obtained consumers’ location data from real-time bidding exchanges.
FTC Restricts Mobilewalla From Collecting RTB Location Data Read More »
Walmart is the latest retailer to partner with the Aira app, providing free wayfinding service for sight-impaired shoppers.
Walmart Joins Target, Meijer, Starbucks With Blind Shopper App Read More »
Meta’s head of ads in the Americas, Alvin Bowles, has announced his departure from the social media company after holding the role for almost 18 months. Meta veteran Simon Whitcombe will take over Bowles’ position in North America.
Alvin Bowles To Leave Meta, Tech Giant Hires New Ad Leader Read More »
In his new role, Kunz will be developing a new generation of the Sandy Hook shop’s “Precision Branding” methodology, incorporating AI to improve campaign planning, testing, forecasting and new data strategies.
Mediassociates Promotes Kunz To CSO Read More »
