Digital Marketing

Meta is informing creators from competing social platforms that they could earn “up to” $5,000 in bonuses over three months if they begin posting Reels on Facebook and Instagram.

“Meta has told advertisers that Community Notes will apply to organic posts, not paid ads, but its official messages have not gone into detail about brands’ and influencers’ unpromoted posts,” the ‘WSJ’ ‘reports.

Wireless customers “deserve the privacy protections that the law promises,” a coalition of privacy groups says in a friend-of-the-court brief filed with the D.C. Circuit Court of Appeals.

Sixty-two percent of companies view AI as a powerful shift that will change business, 38% view it as still holding some degree of hype, and 9% view it with a substantial degree of uncertainty. Despite the varying views, AI will have a profound influence on media buying this year as companies prepare to compete through

“Thrilled to welcome Emily Del Greco as our new Global COO, bringing her unparalleled expertise in strategy and digital transformation to accelerate GroupM’s evolution,” said CEO Brian Lesser.

WHSmith North America has launched its first in-store travel retail media network in the U.S., partnering with SMG, which specializes in commerce marketing, while closing stores in the U.K.

If a picture is worth a thousand words, this video of Trump advisor Elon Musk giving a Nazi-style salute during the inauguration is worth at least a thousand explanations.

Just as the House Judiciary Committee begins probing Omnicom and Interpublic for their “responsible” media policies, Stagwell is releasing well-timed research showing C/board-level support for news media.

For 2024, Nielsen says the year included nine days with over 100 billion TV viewing minutes, compared with 13 in 2023.

Fifty-six percent of auto dealers said they encounter information gaps between their CRM, DMS and FMS more than one-quarter of the time.