Digital Marketing

Dentsu this morning unveiled a new dedicated influencer marketing practice, including a fancy new logo aptly branding it “Dentsu Influence.” It claimed the practice’s platform “transcends traditional influencer databases.”

Research on Facebook and X shows teen daily usage at 32% and 17%, respectively. Digital media around these platforms could be compared to the historical trend of cable TV when it comes to teens and young adult viewers.

The public trading, under the ticker symbol HAVAS, “marks a pivotal step towards the realization of our long-term vision,” Chairman and CEO Yannick Bollore said in a statement this morning, adding: “It gives us additional flexibility to accelerate our growth across our key business lines and strengthens our unique position within the dynamic marketing and

To support healthcare advertisers and marketers, WebMD Ignite designed ad capabilities to reduce waste by finding and targeting ads to specific audiences – designed to achieve “zero waste” in campaigns and drive the highest engagement levels to improve return on investments, says Ann Bilyew, executive vice president at WebMD Ignite.

WebMD Ignite, which supports healthcare advertisers and marketers, designed a suite of ad capabilities that it says reduces waste by finding and targeting ads to specific audiences. It can help reach more than 98% of U.S. healthcare consumers through 14,000 “healthcare condition models.”

A new restructuring plan announced last Thursday by Warner Bros. Discovery basically splits up the management of the company into the old and the new.

A federal appeals court late Friday rejected TikTok’s request for an emergency order halting a law that will result in a ban on the app unless it separates from China-based parent company ByteDance.

A Harris Poll-Nerd Wallet survey finds that 22% have made impulse purchases that have significantly affected their finances in the past 12 months.

It’s not often that advertisers select “vaguely threatening” as the chosen tone for a campaign.

Apple and Google should “take the necessary steps” to comply with a law that will prohibit app stores from distributing TikTok unless it separates from China-based parent company ByteDance.