Digital Marketing

Like Meta’s recent decision to discontinue fact-checking operations on its family of social media apps, TikTok is appealing to president-elect Donald Trump in order to safeguard its future in the U.S.

A California law that restricts social media companies from recommending posts to minors violates teens’ constitutional “right to speak or be spoken to” without parental consent, NetChoice says.

Reddit’s new in-app tools include a “Trends” tab, third-party brand-safety controls via DoubleVerify and IAS and an Ask Me Anything ad format.

The Interactive Advertising Bureau, Michigan Press Association, cable lobby and others say businesses will face “extensively documented, irreparable harms,” if the Federal Trade Commission’s new click-to-cancel mandate takes effect.

Amazon Ads will give brands access to the past five years of their customer shopping data signals within the Amazon Marketing Cloud, up from 13 months until today, extending measurement capabilities.

Amazon Ads will give brands access to the past five years of their customer shopping data signals within the Amazon Marketing Cloud, up from 13 months until today, extending measurement capabilities.

Philadelphia-based Harmelin Media has promoted long-time business intelligence exec Greg Ebbecke to executive vice president from senior vice president of the agency.

“We’ve seen this approach work on X,” Mark Zuckerberg said this morning during video remarks that showed no evident signs of hostage syndrome.

The growth overdelivered on one analyst estimate, which estimated the company would reach 88 to 89 million homes by the end of the fourth quarter.

Calabrese spent 15 years at Omnicom Media Group, most recently as CEO North America Investment. In that role, Calabrese oversaw investment and activation of over $20 billion across media channels.