Digital Marketing

Does this mean lowering the media-buying threshold for such traditional media messaging – especially given lower legacy TV viewing? Where does more exposure on streaming fit in?

The new medical series “The Pitt” might be the most proficient scripted, emergency-room drama in the long history of such shows.

Sport Beach “Clubhouses” are scheduled for Davos, The Super Bowl, South By Southwest and yet-to-be-announced events throughout the year.

A string of ad platforms expanded their retail media ad partnerships this week at CES 2025. The partnerships all focus on data.

A string of ad platforms expanded their retail media ad partnerships this week at CES 2025 in Las Vegas. The partnerships all focus on data.

Innovid says the product – in a partnership with Roku – will help drive incremental reach, reduce waste, and improve campaign performance.

Like Meta’s recent decision to discontinue fact-checking operations on its family of social media apps, TikTok is appealing to president-elect Donald Trump in order to safeguard its future in the U.S.

A California law that restricts social media companies from recommending posts to minors violates teens’ constitutional “right to speak or be spoken to” without parental consent, NetChoice says.

Reddit’s new in-app tools include a “Trends” tab, third-party brand-safety controls via DoubleVerify and IAS and an Ask Me Anything ad format.

The Interactive Advertising Bureau, Michigan Press Association, cable lobby and others say businesses will face “extensively documented, irreparable harms,” if the Federal Trade Commission’s new click-to-cancel mandate takes effect.