Digital Marketing

The feature launched on Monday in test mode on free and Go tiers, but there has been no public discussion on how brands will purchase media, and whether the platform will be self-serve or require an agency to support media buys.

Maxey previously served in senior marketing roles at Fila, where she was a Kepler client, as well as at Adidas and Gap; Berkowitz served at Spark Foundry and GroupM, prior to OMD.

“We’re focused on improving workflows that slow down our customers,” explains CEO Vincent Mifsud. Projects include new digital media classification system, and a digital multi-metric.

The remit includes inflight entertainment, onboard publications, digital channels and experiential formats.

Journalists warned lawmakers this week about the rapid disappearance of community-based journalism, speaking during an advocacy day sponsored by the Hispanic Technology & Telecommunications Partnership (HTTP). JudeAnne Heath, the executive director of HTTP, said, “This advocacy day is about protecting local news as civic infrastructure, not corporate content.”

Amazon has been alerting publishing executives that it plans to launch a marketplace where they can license their content directly to AI companies, TechCrunch reports. Amazon reportedly circulated slides on the proposed marketplace, but did not directly confirm the plans. 

The rebound on orders is coming across subscription video-on-demand, linear pay TV networks and over-the-air broadcasters – in particular over-the-air TV networks, Ampere Analysis says, which have risen 22% vs. the previous year.

One survey says 50% of social-media comments about Super Bowl AI-driven advertising were sharply negative. Audiences believed “automation” hurts the overall production standards.

C&C will become part of Salt Media and expand the agency’s U.S. footprint to New York, Chicago and Orlando, FL.

Fox News Media plans to add a daily 90-second news brief on Monday, Feb. 23, anchored by Bill Melugin. Airing at 5:58 p.m., The Fox News Report will deliver headlines on breaking news, politics, sports and entertainment, TVTechnology reports. It will air on Fox’s television stations and affiliated stations.