Digital Marketing

Consider the case of business management consultant Peter Drucker, who sounded a warning against fascism 90 years ago.

Retail media relies on massive amounts of data to feed agentic models that learn from LLMs. Jivox built an agentic creative compliance tool to crosscheck ads and released it into the general market this week.

Young TikTok users and their families are pressing a federal judge to allow them to proceed with claims that the app and its parent company, China-based ByteDance, wrongly collected data from pre-teens in order to send them targeted ads.

TikTok is in the process of hiring nearly two dozen people in select U.S. cities to lead the charge in pairing local merchants and vendors with TikTok creators and users, according to a new report by Axios.

Long-time Publicis Media research chief Helen Katz has been named the 2025 recipient of the Advertising Research Foundation’s prestigious “Erwin Ephron Demystification Award.”

The integration with IRIS.TV enables contextual targeting on CTV, providing data that has been available for linear TV but not CTV, the companies said in a joint announcement.

The integration with IRIS.TV enables contextual targeting on CTV, providing data that has been available for linear TV but not CTV, the companies said in a joint announcement.

Basis Technologies’ integration with IRIS.TV enables contextual targeting on CTV, providing data that has been available for linear TV but not CTV, the companies said in a joint announcement.

Total revenue was up 4.5% from 2023 while digital OOH was up 7.5% and accounted for 34% of total OOH spending, according to figures released by the Out Of Home Advertising Association Of America.

That’s what a London-based anti-ad-fraud advocacy group wants you to understand, and it begins with knowing who your customers are.