Digital Marketing

Changes for Microsoft Monetize, a web-based platform that helps publishers sell their inventory to advertisers, focus on video to provide more information about ad placement.

The personal injury law firm Lerner & Rowe says the unauthorized use of its trademark by a different firm, the Accident Law Group, “manipulates search engine results and confuses potential clients.”

Google offered to give buyers ad credits to test its Demand Gen tool to encourage adoption, which could heighten tensions across the industry. One small company is calling foul based on what might be viewed as monopolistic practices.

Google offered to give buyers ad credits to test its Demand Gen tool to encourage adoption, which could heighten tensions across the industry. One small company is calling foul based on what might be viewed as monopolistic practices.

Giant Spoon Co-Founder Trevor Guthrie has stepped in to run the media department.

It may have lost one of the most important U.S. sports TV franchises in the NBA, but it retains NBA highlight rights for digital properties and rights to air NBA games internationally for 11 years. Is that enough?

Ringo Starr headlines a two-hour CBS concert special with a little help from his friend.

Microsoft’s agentic vision is filled with personalized AI agents traversing the web to negotiate options with agents from a variety of companies based on a consumer’s needs. Every brand will have agents that act as experts in specific products and services.

The campaign, from Clean Creatives, comes about a week before investors are scheduled to vote on the merger on March 18. It includes an open letter to shareholders and ads on LinkedIn.

Brady Corbet, director of “The Brutalist,” is making his advertising debut.