Digital Marketing

Apple on Monday asked a federal appellate court to halt antitrust proceedings that could result in an order ending the company’s long-standing search and revenue-sharing partnership with Google.

It characterized a first-half marketing mix modeling effort as a “major new initiative” exploring how such models are being transformed “in the age of AI and big data and the implications for TV, video and premium content.”

Emarketer estimates that pharma TV advertising represents 8% ($4.6 million) of the $60 billion spent on TV advertising per year.

Emarketer estimates that pharma TV advertising represents 8% ($4.6 million) of the $60 billion spent on TV advertising per year.

A long-time Outfront board member, Brien also is a candidate to become permanent CEO, replacing Jeremy Male, who is retiring.

Instead of bears, the contestants on “Celebrity Bear Hunt” will try to match wits in the wild with wild man Bear Grylls.

For full-year 2024, organic growth (which excludes M&A and currency impact) was 5.8%. In North America, organic growth was 5.1% for the full year.

More than half of consumers consider themselves very loyal to the brands they love.

Poverty, climate change, access to healthcare, job security and large-scale war are the top 5 issues that keep people around the world up at night, according to a new report from creative consultancy Revolt North America.

“Plaintiff’s email address was certainly not private, given that she provided it to defendant when she consented to receive the promotional emails,” a federal judge said in a ruling dismissing a class-action complaint.