Related Insights The Programmatic Marketer Criteo seeks new chief executive after Megan Clarken announces pending exit Read More One of ad tech’s most celebrated CEOs, Megan Clarken of Criteo, is planning her exit within the next 12 months. And just like that, the internet’s armchair analysts are off to the races with their hot takes […]
Amid a new CEO-hunt, is Criteo up for sale? Read More »
Meta wants to let the public know how its large language models are performing and how companies that have integrated Llama into their day-to-day operations are using the evolving technology.
Meta: Llama 3.1 Sees 350M Downloads, Now Used By Zoom, AT&T Read More »
More than a third of people said AI performs better than humans at customizing the content they see online.
Consumers See AI Helping With Online Content, Shopping Advice Read More »
Ford has also withdrawn from the Human Rights Campaign’s Corporate Equality Index.
Ford Latest To Redefine DEI Initiatives Read More »
Building a future with first-party data with guardrails means advertisers must find ways to provide consent from consumers – and discover a method to keep their brands safe from outside influences.
Google Sharpens Focus On Privacy Consent, As Tinuiti Expands Brand-Safety Partnerships Read More »
This State of the Industry report, sponsored by Celtra, explores how brands and agencies produce and optimize creative digital campaigns to drive performance. Across the digital media landscape, marketing teams are adapting to diverse advertising platforms and handling increasing content demands — all while expediting speed to market without compromising quality. In the process, brands
With a potential slowdown in car sales on the horizon — and as drivers’ eyeballs move from roads to screens — automotive brands including BMW and Volkswagen are leading an industry-wide charge into gaming. Although car manufacturers such as Tesla have flirted with gaming in the past, the romance between automobiles and video games is reaching
Car brands from BMW to Volkswagen lean into in-car gaming Read More »
Creator-owned teams were once seen as a potential pathway for esports to escape its reliance on sponsorship revenue. But as the business model matures, it’s become clear that creator ownership is just a particularly effective way to get brands’ attention — not a panacea for the industry’s ills. Although prominent esports teams such as 100 Thieves
How creator-owned teams are shaking up the esports industry Read More »
Stagwell’s augmented reality company ARound inked its first partnership with Major League Soccer, as artificial intelligence and sports growth fuel opportunities across games and live events. In partnership with Target, ARound on Aug. 24 launched an expansion of its stadium platform to add Minnesota United FC at Allianz Field. With this launch, fans can interact
Retail media networks are seemingly big business. The ad industry’s latest shiny object is expected to account for almost a quarter of all U.S. media ad spend in 2028, according to eMarketer. At this point, there are more than 200 retail media networks and counting as retailers look to cash in on their customer data,
