Digital Marketing

As part of the remit, Harmelin developed a new “Goldilocks Zone” targeting solution for the battery-powered outdoor tools market.

Ad platforms filter invalid traffic as marketers continue to keep a closer eye on duplicate clicks, bot patterns and misleading actions by publishers.

The service – DASH (Universe Study of Device and Account Sharing) – is the first syndicated ARF study accredited by the MRC, but follows a series of entrepreneurial research studies by the federation.

Three major games aired on broadcast networks Dec. 13 – the Army-Navy game, “Cricket Celebration Bowl” and “Bucked Up LA Bowl.” Nine other college football games were played that day.

As AI saturates feeds with synthetic posts, the retailer is expanding gritty, first-person storytelling from athletes.

Financial strength will determine the winners and losers in the media industry, said Jon Miller, the former chief executive of AOL, according to Financial Times. The era of “big money media” has begun. “Access to capital is now the single biggest factor [of success], not creative talent or programming, which used to be the determinant,” Miller said. 

AdLarge Media, an audio media firm, has added senior staff following its purchase of Inlet Media. Patrick Cedrowski, the co-founder of Inlet Media will become chief technology officer of AdLArge and the fwd. network, a new position. And Inlet Media co-founder Brian Egan has been named vice president and head of product.

Most advertisers have included Microsoft Advertising in their marketing mix or are planning to do so, a LinkedIn poll shows. Of the 200 respondents, 42% are already using Microsoft Advertising, and 36% plan to, according to Search Engine Roundtable. 

Sequoia Capital, an early investor in Google, Apple, Airbnb and Stripe and other Anthropic major rivals like OpenAI, now is lining up a major investment in Anthropic, as part of a first-time funding round set to raise tens of billions of dollars.

Those who fully understand the ins and outs of our globally connected world and how to manipulate and exploit them shall inherit the Earth – if they can get away with it.