Digital Marketing

The open letter said dropping DEI corporate efforts is “bad for business, unpopular and unwise.”

The Stop the Scroll Act, unveiled by Senators John Fetterrman (D-Pennsylvania) and Katie Britt (R-Alabama), would require social platforms to inform users about “potential negative mental health impacts.”

Six weeks before the election Trump continues to dominate the news cycle, according to my analysis, but not by much. Meanwhile, Kamala Harris now dominates campaign “attention” by a margin of three-in-five, according to Ipsos.

According to TikTok’s parent company, subscribers can continue to use the service through the end of November.

Siding against Google, a federal judge has rejected the company’s request to dismiss claims that it violated wiretap laws by collecting sensitive health information from people who used the fertility app Flo Health.

An open letter that appeared as an ad in the “Financial Times” warned that fragmented regulation could cause Europe to fall behind in the AI race, potentially jeopardizing its global competitiveness. The letter was coordinated by Meta and endorsed by Ericsson, Criteo, SAP, Spotify and 55 other companies. The media site Telecoms initially called out

Unusual kids’ names — Pickles, Paris and Fort Lauderdale — star in two spots taking place in vacationland.

TikTok has expanded its third-party measurement partners while providing the latest results from DoubleVerify (DV), Integral Ad Science (IAS) and Zefr. In a blog post, TikTok says DV, IAS and Zefr now can provide ad partners with post-campaign misinformation data for content that runs directly before and after their ads in the For You Feed.

TikTok has come for Google’s ad business at its most vulnurable time by allowing advertisers to target its search results page – making keywords the “backbone” of the tool.

RocketMill, the U.K-based agency acquired by PMG in December, has transitioned its own identity to “PMG,” signifying the integration of the two companies. The combined company now boasts media billings of $6.7 billion and cites recent new business gains including BYD, ServiceNow, and BNY.