Digital Marketing

Christine Fruechte, CEO for the past 17 years, will become chair of the agency, a strategic advisory role. The changes take effect Jan. 1, 2025.

Surveys from both the National Retail Federation and ICSC predict resilient shoppers will spend about 3% more than last year.

A new quiz show on Amazon Prime is really an example of how Americans today aim low and settle for mediocrity.

The world today is characterized by an undercurrent of negativity that is stronger than ever. Volatility is the new normal. This is the climate in which brands must operate.

Ad-free subscription video-on-demand platforms received a 74.5% quality score – down from 77.4% for the same period a year ago, and 78.6% lower than in 2022.

The NFL accounted for 42% of the industry’s total outlay for the quarter, and it was No. 1 for spend for all of the top five automakers, especially Honda.

Dream Track is an experiment in YouTube Shorts designed to help deepen connections between artists, creators, and fans through music creation.

Parson’s memoir is titled “Fire in the Hole!” A billionaire and serial entrepreneur, he’s had a business life worthy of many exclamation points.

Mobile data broker Kochava on Tuesday told a federal judge that it had settled three class-action complaints brought by smartphone users who claimed the company wrongly sold information about their geolocations.

In the U.S., there has been a 35% increase in C-suite professionals on LinkedIn over the past five years, and a 30% increase in the UK – with a steady rise in the popularity of LinkedIn among business leaders, who are also posting more regularly.