Digital Marketing

Yahoo announced it is extending its identity solutions such as ConnectID to SSPs through Amazon Publisher Services, InMobi, Magnite and PubMatic.

InMobi Advertising is collaborating with Scope3 to leverage its sustainability platform.

Users can browse articles and graphics for editorial and commercial use.

The Athletic is forming a partnership with Fubo and hopes to create product integrations and other co-marketing plans.

Axis and Gravite say they can drive better ad performance and outcomes through the strategic partnership.

The consumer engagement score for WNBA marketers rose 16%, doubling the gains (7%) from 2023.

Siding against Meta Platforms, a federal judge on Tuesday refused to dismiss a lawsuit by dozens of state attorneys general who alleged that the company violated consumer protection laws by touting its product as safe for teens.

LinkedIn is becoming a leading B2B video platform for brands, rolling out new ad updates, including AI-powered video ads and Live Events promotions.

Meta’s HR lead Lori Goler will be leaving the company next summer, according to an internal note obtained by Axios, which named Janelle Gale, a 12-year Meta employee, as Goler’s eventual replacement.

Sherina Smith, CMO of American Family Insurance, and Chris Crawford, founder and CEO of Elite Media, American Family’s agency partner, will be co-presenting at the ANA Multicultural Marketing & Diversity Conference, which will be held November 18-20 in Las Vegas, where they will discuss how targeting key growth segments has become a business imperative. Ahead of