The move follows previous audience-measurement deals with Nielsen and Comscore, and GSTV says iSpot will quantify the “unique, incremental reach” — as well as “outcomes” — generated by campaigns running on GSTV’s network.
Alt Currency Provider iSpot To Measure GSTV's Fueling Station Network Read More »
Cisco Systems has laid a foundation that enables advertisers to scale intelligent, AI-driven strategies with accuracy, performance, security, speed and visibility.
Cisco Systems Strengthens AI Foundation For Advertisers Read More »
As part of a new ad forecasting taxonomy, WPP says amateur content will surpass professionally produced content this year, making me wonder what the definition of “professional” content actually is.
When The Going Gets Weird, Content Turns Non-Pro Read More »
Citing “disruptions to global trade and continued de-globalization pressures,” WPP Media this morning released a mid-year update to its annual global ad growth forecast, reducing its outlook for 2025 by 1.6 percentage points to 4.8% from what it has projected in December 2024.
At Mid-Year, WPP Downgrades Global Ad Outlook 1.6 Points To 4.8% Read More »
WBD’s decision to split itself into two separate companies represents a big change from a separation plan announced last December.
Warner Bros. Discovery Split Is 2022 Merger In Reverse Read More »
A Raymond James research note analyzes impressions and paid clicks – part of an upcoming core AI search traffic model for the U.S. based on Google AI Mode, which recently introduced ads in the AI-based search feature.
Google Forces Industry To Rethink Impressions, CTRs, Remake KPIs Read More »
The National Advertising Division questioned several productivity claims Microsoft made related to its 365 Copilot suite of applications for the enterprise market, as part of a routine monitoring program for marketing and advertising.
NAD Calls Out Microsoft For Misleading Copilot Productivity Claims Read More »
YouTube has coached its content moderators to prioritize “freedom of expression” in rule-breaking videos if they are likely to appeal to the “public interest,” according to “The New York Times” – including videos in which creators “discuss or debate elections, ideologies, movements, race, gender, sexuality, abortion, immigration, censorship and other issues.”
YouTube Quietly Relaxes Content-Moderation Policies Read More »
Why social intelligence is coming, and what it could mean.
The Future Isn't AI Or Social Media — It's Both Read More »
Covering digital media, I sometimes feel like I’ve entered Rod Serling’s “fifth dimension,” especially when I see some of the advances being made in the three-dimensions of out-of-home media.
