Digital Marketing

Older adults are most likely to rely on television for political news, while their younger counterparts prefer social media.

Chief brand officer Marc Pritchard tells ANA attendees to “get out from behind their computers” to delve into human brand connections.

The regulations are “arbitrary, capricious, and an abuse of discretion,” say the Michigan Press Association, which represents 320 newspapers and independent publications, and the National Federation of Independent Business.

Digital advertising growth continues to slow across many platforms for the exception of Amazon Sponsored Products. In Q3, growth nearly doubled to 15% vs. 8% in in the prior quarter.

Subscriptions create recurring revenue and customer loyalty — and can also create an entirely new form of media that some advertisers take advantage of, but many overlook.

To strengthen its brand protections and media effectiveness, LinkedIn is expanding its partnership with third-party measurement partner DoubleVerify.

TikTok is expanding its in-app feed dedicated to science, technology, engineering, and mathematics (STEM) to both teen and adult users across the U.S., U.K., and Ireland.

Today’s announcement focuses on new Performance Max features such as shareable ad previews, assets experiments, video improvements and more.

CEO Mark Read gave a shout out to GroupM’s “strong performance.” The company said its 2024 growth is unchanged at -1% to flat.

CEO Mark Read gave a shout out to GroupM’s “strong performance.” The company said its 2024 growth is unchanged at -1% to flat.