Digital Marketing

Senator Mark Warner (D-Virginia) is urging the FTC and DOJ to investigate whether DoubleVerify, Integral Ad Science, Human Security and others misrepresented their ability to detect traffic from bots.

Alphabet, Amazon and Microsoft are projected to spend over $250 billion on capital expenditures needed to support generative AI services in 2025 on public cloud servers. Morningstar analysts believe the trend is like witnessing the birth of the internet.

In the media battle for “Yellowstone” between Paramount and NBCU, Paramount has exclusive rights to stream the blockbuster Western hit on Peacock through 2029, according to ‘The Wall Street Journal.’

Measurement and optimization to track performance across multiple campaigns and ad accounts can become overwhelming. This is why LinkedIn updated its platform to support advertising and marketing and especially small businesses.

Industry veteran God-is Rivera previously held roles at Twitter, VMLY&R, Disney, iCrossing and T3.

Google released what it calls a thinking model that takes users into its thought process to reveal assumptions and why it chose the line of reasoning for its responses.

TikTok has already begun working with merchants in France, Germany and Italy, According to a report from Reuters – helping sellers load their products onto the platform. By next Monday, TikTok Shop should be up and running in these regions.

“Location information is an integral component of advertising personalization and marketing that allows companies to reach consumers with relevant content and ads,” the ANA, 4As, IAB and others say in a letter to state lawmakers.

Just in time for the “Sweet 16” portion of the NCAA’s basketball championship series, Platinum Rye Entertainment, part of Omnicom’s Dallas-based TMA, has compiled a list of the “most markable” men’s and women’s stars in this year’s tournament.

Dealer Stream, a streaming ad company for the automotive industry, announced Thursday an exclusive partnership with Blockboard, a programmatic advertising platform, to eliminate streaming ad waste for franchise automotive dealerships.