Digital Marketing

X has extended its partnership with the NBA, promising new experiences for 2025 beyond real-time scores, highlights and fan interaction. The platform has yet to clarify what these in-app experiences will be.

Rejecting arguments by the tech industry, the FTC has finalized a settlement with Rytr that prohibits the artificial intelligence company from advertising or selling a service that generates reviews.

Threads is testing post-scheduling – a much-requested update, especially by social-media managers, who soon will be able to develop a more comprehensive social-media strategy on the growing app.

The Supreme Court will hear TikTok’s First Amendment challenge to a law that will result in a ban on the app unless it separates from China-based parent company ByteDance.

Google has alerted advertisers and publishers to changes prompted by shifts in its ad ecosystem to advance privacy in a variety of platforms.

If 2024 was the “Year Of Attention Metrics,” it’s ending with a bang, including news this morning that Nielsen is partnering with Realeyes and IAS with Lumen Research.

A new PBS special honoring individuals who have taken a leading role in environmental innovation has the approval of the Prince of Wales.

Linear TV’s total TV/streaming ad time viewing has an 87% share vs. 13% for CTV, according to eMarketer. But CTV generates more revenue than linear TV on a per-hour viewing basis.

A federal judge has denied a bid by Disney, Fox Corp. and WBD to dismiss a lawsuit by virtual pay TV platform Fubo, that intends to prevent Venu Sports from operating.

“This is about articulating and celebrating the ethos behind Lucid as a company, for the first time,” Giant Spoon’s Jonathan Haber tells “Marketing Daily.”