Digital Marketing

Today’s post is about research on the influence of “news influencers.” Based on the findings, you might want to take what I have to say with a grain of salt (see data at bottom of post).

Mediabridge is the media company’s fifth global acquisition since September.

For brands, it’s more critical than ever to have one-to-one relationships with customers. It provides the ability to collect customer data and insights and market directly to them.

After a career spent advising CMOs on the next new thing, author/consultant Joe Jaffe is becoming one, joining an unusual fintech app that pays people cash when they engage with brands.

The GroupM and OMD veteran most recently led media pitches, audits and transformational projects at consultancy R3.

Under the Trump administration, a complex business environment may develop for legacy TV-network based media companies. First is the promise of deregulation – something that can lead to media mergers, according to ambitious senior execs.

“Leonardo da Vinci” applies visual tools and techniques unique to film, but not to print, to plumb the very essence of the artist’s work.

Amazon also spent an estimated in theatrical marketing – about $19.4 million (2,500 airings, 2.0 billion impressions) in national TV networks – and $3.5 million for the movie’s last seven days before its opening, according to EDO Ad EnGage.

“Daily Mail” ran an eye-tracking study with Lumen Research challenging the a long-held practice among brands to take brand-safety measures that avoid ads running alongside scandalous, negative or undesirable news content.

TikTok ‘s “Symphony Creative Studio” is an automated video-generation tool that ad partners can use to create videos “in minutes” from product information or a URL.