Digital Marketing

It takes some kind of special “magic” to create Christmas commercials that make observant consumers and industry folks alike turn livid-to-apoplectic.

Paxton’s subpoena — issued soon after Media Matters published a negative report about brand safety on X — marks an “extraordinary overreach” against a journalistic organization, Media Matters’ attorney told a federal appellate panel Wednesday morning.

Dating and social platform Her is expanding its ad options for brands and its millions of users who identify as LGBTQ+, with programmatic ads via Google Ads Manager, in an effort to help advertisers more efficiently reach their target audience.

Siding against Amazon, a federal judge on Tuesday refused to dismiss an antitrust lawsuit by consumers who claim the company’s policies regarding marketplace vendors resulted in higher prices.

DuckDuckGo asked the European Commission to open additional investigations into Google’s compliance with landmark rules aimed at making the search giant comply with the EU Digital Markets Act, enacted in 2022.

The performance agency’s clients now have access to build integrated models, giving them complete control of data and modeling as well as access to real-time reporting and optimization.

While the patent grant has no material effect on advertisers and agencies utilizing Comscore data derived from the method, already in use, it is another vote of confidence for the ad marketplace currency.

Apple has started selling its own ad inventory for Apple News, pitching ads to publishers and advertisers in hopes that it will increase revenue and offset device sales and subscription services.

Apple has started selling its own ad inventory for Apple News, pitching ads to publishers and advertisers in hopes that it will increase revenue and offset device sales and subscription services.

Sixty-seven percent of new advertisers (113) spent under $500,000, while 6% (10 brands) spent over $5 million.