Supposedly, adding a link directly into your post will tank your reach. So what do we do? Bury the actual content we want people to read somewhere less visible — just to appease the algorithm.
'Link In Comments': How Algorithms Are Reshaping Human Behavior (And Not for the Better) Read More »
Attorneys for California resident Michael Salazar are urging the Supreme Court to leave in place a ruling that revived his video privacy claims against the National Basketball Association.
SCOTUS Shouldn't Intervene In Video Privacy Battle, Web User Argues Read More »
The security measures for Australians are based on an online safety regulation, which the eSafety Commissioner developed with tech companies, and will affect advertising and media buying.
Australians Face Search Engine Age Checks By End Of Year Read More »
Elon Musk announced last week that X will begin charging brands based on the size of their ad.
X To Charge For Ads Based On Size Read More »
In what might be the most drawn-out run of a TV show in history, “The Comeback” is coming back next year for only its third season in 21 years.
Three Seasons In 21 Years: Lisa Kudrow's 'Comeback' Odyssey Read More »
In-theatre advertising, according to long-held research, has been a plus for marketers: a captive audience that cannot fast-forward or skip commercial content results in higher overall revenue.
AMC Theaters: Commercials In Theaters OK – Or Not? Read More »
Sources tell Digiday that Integral Ad Science has entertained suggestions of splitting from Publica, amid further speculation of take-private plans. At the same time, there is consistent speculation that Criteo is considering a potential divestiture of its BidSwitch assets. This comes amid speculation of its own future on the public markets. This is a
Ad Tech Briefing: Start-ups are now table stakes for the future of ad tech Read More »
Welcome to the era of the ad network arms race. Over the past year, retail media and other ad networks have been pulling out all the stops to convince media buyers that they’ve evolved from performance-driven tools into full-funnel media ecosystems. Related Insights Retail Media Rewritten Retail media hits maturation curve, eyeing brand budgets with
Inside Kristi Argyilan’s RMN playbook: Lessons from the ‘godmother’ of retail media Read More »
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. TV and streaming are one and the same in the eyes of today’s consumers, and, therefore, marketers. As a result, the majority of marketers are directing ad spend toward TV, with a focus on ads that drive impressions and
Advertisers aren’t feeling the direct blow of generative AI on traffic the way publishers are. But they see what’s coming. Tripadvisor, for one, is already adjusting its strategy as the foundation of search starts to shift. It’s not going full Dotdash Meredith – the publisher has openly braced for a future without Google traffic –
In the age of AI Overviews, Tripadvisor wants to be the destination Read More »
