Digital Marketing

Dish bondholders did not agree to exchange their debt for new debt in the merged entity at a discounted rate, taking a “haircut” of about $1.57 billion on the debt.

The framework released this morning by the ARF divides TV into six clusters that can be combined into two new mini universes representing “linear” and “pay.”

It’s the spinoff to end all spinoffs as Comcast spins off its cable networks into a company called SpinCo.

That’s according to figures released by the Out Of Home Advertising Association. Digital OOH rose 7.3% and accounted for 33.2% of quarterly sales.

Rather than measuring clicks and impressions, The New York Times plans to find a better way to understand its audience and campaign results based on what it calls “the most valuable impressions.”

“Wicked” broke a number of records, becoming the biggest domestic Broadway-to-Hollywood film adaptation, with the best domestic opening for any stage musical adaptation.

The bill was passed unanimously by the House in January, but it is unlikely the Senate will approve it in time.

A new in-app experience aims to automatically turn Spotify users’ favorite songs into a personalized list of suggested restaurants.

A new survey by marketing agency MGH showcases TikTok’s influence over users’ shopping habits, as well as the importance of various in-app content strategies.

A federal judge said Target shoppers can attempt to prove that Target uses facial recognition technology. The company denies doing so.