Digital Marketing

Night Market, Horizon Media’s commerce agency affiliate, and Keen Decision Systems created a partnership that redefines how brands plan, optimize and measure marketing incrementality across all channels.

After announcing its plan to roll out millions of generative AI characters across Facebook and Instagram, Meta has deleted several of its own AI bot accounts due to widespread public backlash.

According to a post by Elon Musk, the company will try to promote more “informational/entertaining content” in order to combat “too much negativity.”

Doug Cordova has been named Chief Revenue Officer of boutique outdoor advertising firm Heritage Outdoor Media, operator of billboards in the New York City, Chicago, Los Angeles and Milwaukee. He joins from vice president at Outfront Media.

Comcast on Monday introduced a platform to make ad buys across TV, linear and digital as easy as on search and social media platforms – looking to help more small businesses use performance and premium TV advertising. Announced at CES, the platform is set to debut in the first quarter of this year and is

Walt Disney is buying a 70% stake in sports-focused virtual pay TV provider Fubo TV in a $220 million deal.

For two: Advertisers will demand safer platforms, and Gen Z will pioneer new digital spaces. .

Transformation Media, a billboard advertising company owned by lumber chain 84 Lumber Co., has changed its name to TM Advertising to “more clearly define” its mission and avoid confusion with industries like transportation.

Microsoft Bing is serving what some consider a misleading page for searches because it closely resembles Google’s.

Tim Allen returns to prime time Wednesday night on ABC with an act last seen on “Last Man Standing.”