Digital Marketing

X’s “Brand Ranx” is designed to showcase the real-time rankings of Super Bowl ads, with xAI’s LLM Grok tracking “the most talked-about ads across four categories live throughout Super Bowl Sunday,” according to its dedicated mini site.

According to “Wired,” ICE List founder Dominick Skinner and a group of volunteers reported problems posting site links on Meta social media apps on Monday, with “Wired” verifying the group’s claims the next day.

If accepted by the court, the settlement will resolve a class-action complaint alleging that Google “hijacked” Android users’ cellular data by collecting information about apps when they weren’t in use.

Previously Suarez spent 16 years in top management posts at IPG Mediabrands, including a two-year stint as Global CEO at UM.

The Competition and Markets Authority has asked Google to build in an opt-out feature for publishers that would allow them to restrict their content from being used in AI Overviews or to train AI models.

Sports marketing opportunities are more varied than ever before. But capitalizing on them requires more than chasing trends. It requires a disciplined process – one that brings media, creative and strategy together before the buy is made, not after.

Based on a survey of media buyers and advertisers, the report also finds two-thirds of respondents are focused on “agentic AI for buying/campaign execution.”

Media consumers are being exposed to an endless scroll of tall videos that form an algorithmic silhouette, New York Magazine writes. This is being done by following a series of steps laid out by Meta: “Gather inventory,” “leverage signals,” “make predictions,” and “rank reels by score.”

Six companies dominate the U.S. media industry: Comcast, Disney, Warner Bros., Paramount, Sony, and Amazon, The Motley Fool writes. Comcast is the largest pay-TV and home internet provider in the U.S. The Warner Bros.-Discovery merger creates a player with extensive media assets.  

Bari Weiss, the editor in chief of CBS News, said on Tuesday that CBS should be turned into a digital engine that meets news consumers far from broadcast TV. “We are not producing a product enough people want,” she said, according to The New York Times.