A majority of Americans are pessimistic about the outlook for the economy heading into the midterms, although Republican voters index the most optimistic.
It's A Partisan View Of The Economy, Stupid Read More »
YouTube is offering additional AI-supported data and services, with features for tools made available at Cannes Lions. Forbes is launching a way to help brands connect through a “Creator Network.”
YouTube, Forbes Move Deeper Into 'Creator Era' Read More »
The increase in streaming viewing was largely driven by sports, with major entertainment programming from Netflix, Paramount+ and HBO Max also contributing.
Ad-Supported Streaming Share Rises In Q1, Cable Sinks Read More »
Everybody describes themselves as storytellers these days, but one storyteller who stood head and shoulders above the rest was Tom Dreesen.
Comedian Dreesen Was Consummate Storyteller Read More »
“Brands have mastered time travel,” Edelman AI Product Manager Sydney Watson explained during her “New Voices” presentation this morning, adding, “We know how to make people miss something. And we know how to make people want something.”
Cannes Enters Warp Speed, Traverses Time & Space Read More »
“The business executives are in the room, and they’re thinking about, not incrementalism, but, like, really exponentialism,” OpenAI’s Denise Dresser told festival attendees this morning, ushering in a new era in marketing.
OpenAI's Dresser: Exponentiality Is The New Incrementality Read More »
She discussed her life, career, brands, the reason we’re all here — and more — in a discussion with Cannes Lions Chairman Philip Thomas.
Oprah Despised Being A Brand, Then Came To Embrace It Read More »
The major holdcos usually have a string of announcements flowing out of the Cannes ad festival all week. Here’s a sampling of Tuesday’s announcements.
Cannes Day 2: Omnicom's Fan Graph And Other Holdco News Read More »
Omnicom Media announced that it is partnering with Netflix in an arrangement that will combine Acxiom audience intelligence with the AI-enabled ad formats provided by Netflix. The agreement will allow more relevant personalized ads on Netflix, along with closed-loop, first-party measurement.
Omnicom Partners With Netflix To Power More Personalized Ads Read More »
Samba, a media research film, has acquired Bestever AI, a GenAI platform built for advertisers and marketers, MediaPlayNews reports. Apoorva Govind, the founder and CEO of Bestever, was named director of product for Samba and will be joined by the full Bestever team. “Samba has something most AI companies can only dream about: a truly independent, deterministic
Samba Acquires Bestever AI, Names Govind As Director of Product Read More »
