Digital Marketing

A new restructuring plan announced last Thursday by Warner Bros. Discovery basically splits up the management of the company into the old and the new.

A federal appeals court late Friday rejected TikTok’s request for an emergency order halting a law that will result in a ban on the app unless it separates from China-based parent company ByteDance.

A Harris Poll-Nerd Wallet survey finds that 22% have made impulse purchases that have significantly affected their finances in the past 12 months.

It’s not often that advertisers select “vaguely threatening” as the chosen tone for a campaign.

Apple and Google should “take the necessary steps” to comply with a law that will prohibit app stores from distributing TikTok unless it separates from China-based parent company ByteDance.

Bluesky is now under fire from thousands of users who want the platform to ban Jesse Singal, a writer and podcast host known for spreading rhetoric that has been viewed as anti-trans.

The incumbent was J3, a dedicated unit formed by Interpublic a decade ago after it won J&J’s global media account. WPP’s remit is for North America.

Following major Black Friday sales, TikTok Shop is furthering its push of livestream social ecommerce in the U.S. by offering shopping credits to users for engaging with the platform and for inviting friends to join the app.

If a computer has tabs open in a browser, Project Mariner can only type, scroll or click in the active tab. It asks users for final confirmation before taking certain sensitive actions, like purchasing something.

“When it encouraged customers to upload their photos, Photobucket never gave them notice that it might one day appropriate them for biometric data or machine learning,” the complaint alleges.