Digital Marketing

Many big-budget, fantasy, action-adventure and animated movies and franchises including “Wicked,” “Moana” and “Gladiator” will continue to pull crowds into theaters – young people, especially.

Gender identity has become a charged and divisive topic. But Disney has continued to feature LGBTQ+ content in its more adult-focused fare.

Another programmatic media network will launch, but this one will become the first to focus on the industry that sells and rents homes and properties.

“The goal of the Foreign Adversaries Act is to further the highly compelling state interest of preventing Chinese Communist mining of American data and deployment of subversive enemy propaganda through algorithmic curation,” Senator Mitch McConnell argues to the Supreme Court.

X has extended its partnership with the NBA, promising new experiences for 2025 beyond real-time scores, highlights and fan interaction. The platform has yet to clarify what these in-app experiences will be.

Rejecting arguments by the tech industry, the FTC has finalized a settlement with Rytr that prohibits the artificial intelligence company from advertising or selling a service that generates reviews.

Threads is testing post-scheduling – a much-requested update, especially by social-media managers, who soon will be able to develop a more comprehensive social-media strategy on the growing app.

The Supreme Court will hear TikTok’s First Amendment challenge to a law that will result in a ban on the app unless it separates from China-based parent company ByteDance.

Google has alerted advertisers and publishers to changes prompted by shifts in its ad ecosystem to advance privacy in a variety of platforms.

If 2024 was the “Year Of Attention Metrics,” it’s ending with a bang, including news this morning that Nielsen is partnering with Realeyes and IAS with Lumen Research.