Digital Marketing

Its Popular For A Reason campaign featuring a Jennifer Aniston ad allowed the brand to step into a new era in a more authentic, creative way, SkinnyPop VP of Marketing Ryan Reiss said.

“Apple’s intervention at this late stage would cause substantial unfair prejudice,” antitrust enforcers argue in a brief filed Wednesday with the D.C. Circuit Court of Appeals.

Conversational commerce continues to impact the ways advertisers interact with consumers, generating a level of intent signals that justify budgets for one-on-one ad targeting and through an opt-in process allows brands to get to know customers personally.

The robots are coming for media planners, or so claimed a recent column here. As CEO of an independent media agency, I can assure you the obituary for human-led media planning is premature.

January’s growth expands on the same month a year ago, and follows a strong double-digit finish to 2024’s ad spending growth.

“The campaign is trying to dismantle the idea that conversations [about guns] always end in arguments,” says Ad Council’s Michelle Hillman.

Mars on Thursday made public its advertising strategy running across Pinterest. The project is supported by a new offering through CreativeX.

The CTV business does not offer up granularity of “show-level” data – something Nielsen has done for decades with linear TV.

Paramount+ added 5.6 million subscribers in the quarter and posted revenue 16% higher. Total D2C businesses – including Pluto TV – were up 8% to $2.0 billion.

Paramount+ added 5.6 million subscribers in the quarter and posted revenue 16% higher. Total D2C businesses – including Pluto TV – were up 8% to $2.0 billion.