Digital Marketing

Fraud-free ad inventory supported by safety and metrics that can analyze content to help advertisers and publishers reach global media-quality requirements is the goal of the partnership.

Since Navah Hopkins joined Microsoft Advertising as Ads Liaison, she has been detailing how to successfully create ads and run them on the company’s ad platform.

Since Navah Hopkins joined Microsoft Advertising as Ads Liaison, she has been detailing how to successfully create ads and run them on the company’s ad platform.

The IAB, NCTA, Chamber of Commerce and others had challenged the click-to-cancel rules, which were slated to take effect this week.

In an attempt to help brands engage and retain customers continuously through in-app messaging, Meta is launching an updated version of marketing messages on Messenger.

Amazon and Walmart should “monitor, identify, and take corrective action against third-party sellers who make false or misleading ‘Made in USA’ claims,” the FTC says in warning letters.

Far-right activist Laura Loomer is asking the Supreme Court to revive her lawsuit against Meta Platforms, X, Procter & Gamble and others over the alleged “censorship” of her online speech.

Google and Microsoft have made significant changes in the ways they court publishers – partly driven by rising demand for sustainable ad inventory in programmatic buying and production, as well as automation, AI, competition and regulatory changes.

A grade of 45 might not seem gold star-worthy by old school human standards, but that’s how Grok chose to illustrate this column when I interviewed it about rumors that soon-to-be released Grok 4 scored as high as 45% on Humanity’s Last Exam (HLE), which is a super complex, mathematically-oriented test for measuring the intelligence

The new video streaming platform called Truth+ will be available on all major third-party distributors Apple iTunes, Google Play, Apple TV, Android TV, Amazon Fire TV Roku TV and Roku web platforms.