Big Pharma Ad Changes In Upfront Deal-Making? Not Just Yet
There was a potential threat that the Trump Administration was going to make quick work of existing pharma ads on TV.
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Digital Marketing
Big Pharma TV Ad Changes In Upfront Deal-Making? Not Just Yet
There was a potential threat that the Trump Administration was going to make quick work of existing pharma ads on TV.
Big Pharma TV Ad Changes In Upfront Deal-Making? Not Just Yet Read More »
Measuring AI's Invisible Influence As Traditional Attribution Models Shatter
Transactional intent jumped 9x from 0.6% to 6.1%, according to analytics firm Profound. Now it’s picking up clients like Meta AI, OpenAI, ChatGPT, Google AI Mode, AI Overviews, Gemini; Microsoft Copilot, Perplexity and Grok.
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And Now For Our Next Guest: The Demise Of Late-Night TV
The glory days were already long past for late-night TV when CBS announced last week that it was pulling “The Late Show” after 33 years.
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Axel Springer Tells Staff They Only Have To Explain If They Did Not Use AI
CEO Mathias Dopfner says the new technology is “the biggest change in modern civilization.”
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Axel Springer CEO Tells Staff They Only Have To Explain If They Didn't Use AI
CEO Mathias Dopfner says the new technology is “the biggest change in modern civilization.”
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Invisalign, Disney Team For 'Freakier Friday' Product Placement
16-year-old Julia Butters puts in her Invisalign clear plastic dental aligners during a bathroom scene.
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TikTok Makes Space For Songwriting Credits
TikTok is implementing new features designed to appoint credits to singer-songwriters whose original recordings are being shared and reworked by other users.
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CI&T Wins Digital AOR Remit For Volkswagen Of America
The global digital consultancy is leading strategy, design and development for VW.com and the myVW app.
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Motorola Must Face Privacy Suit Over Alleged Failure To Honor Opt-Out
A California resident can proceed with a privacy claims against Motorola over allegations that it failed to honor his request to reject tracking cookies.
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