Digital Marketing

The Big Game had fewer hard-hitting social cause messages than years past, due to the polarization of opinions in the presidential election and corporate fear of alienating Trump.

News and sports continue to dominate linear TV channels. But it looks like news will increasingly experience trouble going forward.

For the game itself, an estimated $652.2 million in national TV advertising was spent, from 70 airings of commercials that yielded 9.0 billion impressions, according to EDO Ad EnGage. Some Super Bowl 30-second commercial time spots were sold for $8 million this year, according to media-buying executives. Top pricing a year ago was around $7.5

For the game itself, an estimated $470.2 million in national TV advertising was spent, from 54 airings of commercials that yielded 7.0 billion impressions, according to EDO Ad EnGage. Some Super Bowl 30-second commercial time spots were sold for $8 million this year, according to media-buying executives. Top pricing a year ago was around $7.5

The island’s Department of Tourism cited the Philadelphia shop’s tech jobs, including its “Harmonee” data analytics platform for the win.

A new Hulu docuseries asks: Can Muslim marriage traditions coexist in today’s modern dating world?

The evolution of online advertising and search has raised important questions about trust, privacy, and continued relevance of traditional performance methods across digital. Shoppable video content and niche platforms are predicted as top emerging channels for growth in the future – all tied to performance.

Bill Murray appeared in a Super Bowl ad for Yahoo on Sunday – the first one the company has run in more than two decades. AI didn’t exist in advertising when Yahoo ran its last Super Bowl ad. It does now.

Let’s address the elephant in the room: Not all data is created equal. Many programmatic campaigns rely on datasets that fail to capture the complexities of multicultural consumers.

Magnite will be a third-party seller of X ad inventory, reports state.