Digital Marketing

As Meta dials back cash payouts for creators, it is launching an awards program focused on celebrating 25 Instagram creators who impact culture on the platform.

TikTok is now offering North American creators the option to share exclusive content to their most devoted fans and earn up to 90% of their subscription revenue and retain loyal followers.

NBCU has signed on 170 advertisers for its first season of the NBA – now to run on NBC Television Network and Peacock. Nearly all the season’s inventory has been completely sold out, with 20% of all brands new to NBCU and 10% of the deals coming from new first-time brands into the sport.

Founder and editor of the conservative-leaning digital news publication Bari Weiss was named editor-in-chief of Paramount’s CBS News division. Terms were not disclosed.

OpenAI plans to power its next-generation AI infrastructure using multiple generations of Advanced Micro Devices (AMD) Instinct general processing units. The first deployment is set to begin in the second half of 2026.

Here’s the paradox: John Deere is one of the most admired brands in America, but it’s caught in the middle of a tariffs-based trade war that is escalating costs and testing customer loyalty.

Marketers who treat collectible toys as brand “access keys” can deepen loyalty and unlock long-term value.

Brand Keys’ latest Loyalty Leaders survey shows generative AI players like ChatGPT leapfrogging heritage names.

A seamless brand extension for Taylor Swift’s new album, “Showgirl” i key to its video promo marketing campaign – not a concert film or documentary, but a collection of music videos and behind-the-scenes footage.

The limited release (October 3-5) film was easily the top movie theater box-office draw for the weekend in the U.S. and Canada.