Digital Marketing

While Americans are increasingly pinching pennies, the silver lining is that it’s driving them to ad-supported streaming services or tiers, indicating an expansion of ad inventory supply.

Rose was appointed CEO in July and she takes office on Sept. 1. But she’s well aware of the company’s problems, having served on WPP’s board of directors since 2019.

Amazon upfront revenues were projected to soar 30% to $1.8 billion from a year ago with major gains primarily for its Prime Video and Freevee platforms, MoffettNathanson media analyst Michael Morton estimated.

A carriage battle underway this week between Fox and YouTube TV serves as an illustration of the way power is shifting in the TV business.

The companies are working toward a new agreement, executives close to the situation said. Fox Corp. stock closed 1% higher to $54.40 on Wednesday.

TikTok’s privacy policies “expressly disclose” that it collects data, the company argues in a bid to dismiss a class-action complaint on behalf of young children.

The more data SparkToro founder Rand Fishkin gathers, the more he believes the ” ‘AI vs. Search’ narrative is largely made up by media and influencers seeking attention, rather than an accurate reflection of reality.”

The more data SparkToro founder Rand Fishkin gathers, the more he believes the ” ‘AI vs. Search’ narrative is largely made up by media and influencers seeking attention, rather than an accurate reflection of reality.”

Roblox is nearing a boiling point with regard to child safety issues – with over 250,000 people calling for CEO David Baszucki to resign.

Meta is doubling down on its political influence over the tech industry’s regulatory future.