Digital Marketing

How will the gambling scandal affect league marketing partnerships – with ad/marketing campaigns tied to sports leagues – as well as TV networks, sports-focused groups like ESPN, Fox Sports, Fubo TV, and others?

Or, as the 40th President of the United States might have said to the 47th: “There you go again.”

Through seven weeks of the NFL regular season, average viewership is now 2.4% higher to 18.5 million viewers.

Readers can subscribe to Boston.com and Boston magazine for $5.

Google is urging a federal judge to scrap a jury’s decision that the company violated mobile device users’ privacy by collecting analytics data from them.

Amazon is rolling out an AI-powered tool that will recommend specific products, or influence the purchase, when shoppers feel overwhelmed with options or just cannot decide on the products they want to buy.

Snap’s Imagine Lens marks the company’s first generative-AI lens dictated by free-form text prompts, pushing past its 2023 Dreams Lens, which uses AI to generate fantastical image-based alternatives to a user’s selfies.

Two weeks ago, YouTube began rolling out the ability for some previously banned creators to rebuild their presence on the platform by requesting access to a new channel and accepting a formal review of in-app and off-app activity.

A divided federal panel has preserved a preliminary injunction that prohibits the FTC from investigating the watchdog Media Matters and its possible role in what the agency described “potentially unlawful advertiser boycotts.”

Amazon Web Services on Thursday introduced a fully managed service built for real-time bidding ad workloads that supports demand-side platforms and supply-side platforms and other companies including those that focus on fraud detection and brand safety.