Digital Marketing

Innovid estimates the average campaign reach across its 95 million TV households was just 19.64% – leaving a lot of room for campaigns to do more.

The last performance the Beatles ever did on TV came in 1968, and only one man was capable of getting them to do it: David Frost.

Conservatives had hoped to use the Palin suit as a springboard for challenging the 1964 Times v. Sullivan decision.

The main issue: Did Vincent Bollore control Vivendi and if so should the Bollore Group have made a buyout offer as required by French law?

“The FTC alleged the company charged customers for Uber One, a service for fee-free delivery, without their consent,” according to CNN Business.

Trust is everything. And nothing. Even brands and institutions that are deeply mistrusted can still succeed. Which is precisely the way of the world these days. Everything is mistrusted, yet everything still works, at least well enough.

“Through hidden scripts and trackers, Roblox intercepts the contents of users’ communications with its platform and shares them with third parties for analytics and advertising, without users’ knowledge or consent,” parents of a Roblox user allege in a class-action complaint.

Google shook the ad industry harder this week to see what it would take for it to come apart during a very challenging time as the company attempts to change its platforms and fend off DOJ remedies in search and publishing.

Nielsen Tuesday touted WBD as having the largest monthly viewing increase of any company. The truth is, WBD’s TV usage fell 17.3% on a year-over-year basis. So did most of others.

Pinterest is testing a new prompt designed to remind students that “Focus is a beautiful thing” and to “Stay in the moment by putting Pinterest down and pausing notifs [sic] until the school bell rings.”