Digital Marketing

National linear TV will drop 10% to $4.65 billion, with national TV down 26% when including Olympic revenue, according to estimates from MoffettNathanson Research.

If donors are allowed to buy their way into 1600 Pennsylvania Avenue, what would I get?

Advertisers gain a new avenue to cost savings for audio in video through AI-generated music, but OpenAI’s reported work with The Juilliard School of Music has a catch.

The awards are based on what’s been done during the past year demonstrating vision, innovation and industry leadership using media to connect brands with consumers. If you have anything to share, contact joe@mediapost.com.

Lifetime is bringing God to its Christmas-season movie slate with help from country star Kane Brown and his wife Katelyn.

In the detergent category, Tide’s “boosted formula,” plus the separate eco-friendly Tide EVO, pays dividends for P&G.

The Axel Springer publication says that all AI-generated content will be edited by human editors.

Audi will be the presenting sponsor of the Team of the Matchday series and an official partner of the MLS All-Star Game.

The company started a global review earlier this year and portions of that review outside the US are ongoing. Incumbent Mindshare won the business in 2017.

YouTube announced in a blog post that it paid out $8 billion to artists, songwriters, labels and publishers in the global music industry in the last year, naming ads and subscriptions as notable contributors.