Digital Marketing

Amazon wrote the first chapter of retail media, but Meta is writing the next one, Retail TouchPoints reports. Partnerships with such retailers as Kroger, Walmart and Best Buy are changing retail media execution. The second wave of retail media is about making retailer data actionable offsite in measurable ways.  

Hall was previously chief client officer, WPP Media U.S., and before that was CEO North America at Mindshare.

Elon Musk testified on Wednesday that he did not realize social media posts he wrote in 2022 prompted some Twitter shareholders to think he could be backing out of his proposed purchase of the social media site. He did not realize his comments would significantly affect Twitter’s share price. Musk was testifying in a shareholder

By now, every TV series and movie about organized crime comes adapted from all the other TV shows and movies of the last hundred years.

Will the prized HBO brand name remain in its longtime consumer-facing position? This may seen like a rerun to some. Is it better than the ‘Paramount’ brand name?

“The original clip of Chris Kempczinski tasting the Big Arch has already been viewed more than 4.5 million times, with parody videos and commentary pushing the wider trend well into the tens of millions,” according to Forbes.

X has begun running new tests of X Chat and X Money, two stand-alone apps directly developed by X owner xAI.

X has begun running new tests of X Chat and X Money, two stand-alone apps directly developed by X owner xAI.

AI model Claude has been accused of coaching a man on how to commit suicide, assisting in the capture of Venezuelan President Nicolas Maduro, and playing a role in the precision attacks on Iran.

Meta is expanding ecommerce opportunities within its AI chatbot, testing new shopping features designed to suggest relevant products to few U.S. users on the Meta AI web browser.