Digital Marketing

ANA-owned Aquila has signed a contract making Comscore the source of the TV audience data component of its cross-media measurement service.

Even the most sophisticated AI systems are only as good as the data they’re built upon. The promise of AI to revolutionize everything from customer segmentation to predictive analytics is compelling. But without proper data governance and preparation, these initiatives risk delivering unreliable or misleading results.

For the most part, though, marketing can get by perfectly well with imprecision. All that matters is knowing whether one choice is better than another. It doesn’t matter how much better or how much worse. It’s yes or no, on or off, launch or shelve, the current or the new. A big enough chance of

The first day of its Audience x Science Conference delivered fascinating learnings on media and ad measurement, but “attention” metrics surely dominated.

Nielsen says audiences young and old are increasingly using YouTube to access content that also appears on social-media apps.There is also rising interest in “video” podcasts on YouTube.

The old TLC makeover show “What Not To Wear” has been rebooted for Amazon Prime with the new title “Wear Whatever the F You Want.”

IPG Mediabrands’ Magna unit issued its first quarterly update for the 2025 U.S. ad economy, shaving six-tenths of a percentage point from what it forecasted at its year-end outlook in December 2024.

Competition is key to Mozilla’s vision of the internet. But remedies based on Google’s monopoly trial could threaten a free and open internet. Depending on the outcome of the remedy, it could have wide-reaching effects for all.

Watchdogs are asking the court to reject arguments by the IAB, cable lobby and other business groups seeking to invalidate the rules that aim to make it easier for consumers to cancel subscriptions.

To drive partnership campaigns, Meta is inviting brands to access personalized, AI-enabled creator content recommendations within the Partnership Ads Hub in Ads Manager.