Digital Marketing

Don’t hire a CAIO, but promote an orchestrator who understands how to weave AI into the existing workflow, tools and practices.

In the past, lying all the time carried a price. But that was when we had a responsible media that could be counted on to fairly make the call. Now it’s the opposite of what Carl Bernstein famously called the “best obtainable version of the truth.”

Media has become the connective tissue between brands and consumers in an increasingly algorithmic ecosystem.

Since “The Washington Post” is no longer tracking Trump’s lies as POTUS, I asked some LLMs to estimate how many he made during Year One of 2.0. Take if for what it’s worth.

The NFL has added 440 new brands across all its teams. The largest category continues to be financial brands, totaling around $310 million.

Workers at Hearst Magazines staged a half-day walkout in New York City, demanding better wages, protection against AI and work flexibility, Democracy Now! reports. Their old contract expired last month.  

A bill recently signed by New York Governor Kathy Hochul requires advertisers to disclose the use of synthetic performers in publications and advertisements, Reuters reports. Another bill signed by the governor prevents a deceased person’s name, image or likeness from being used for commercial purposes without the permission or heirs or executors. 

Microsoft confirmed that it provided its BitLocker recovery keys to federal investigators in Guam, allowing them to unlock encrypted data on laptops, thus crossing a privacy line.  This is a clear sign that “’encrypted’” does not always mean “’inaccessible,” and the implications go far beyond one investigation, Fox News writes.

The remit includes the Hyundai, Kia and Genesis brands across Europe, Middle East, Asia Pacific and Latin America.

Savannah Guthrie is no doubt in an unimaginable state of agony over the disappearance of her mother, and so are we.