Digital Marketing

New Street Research modeled Netflix’s fill rate at around 45% for 2025 – expected to rise to 70% in 2026 and 90% in 2027. “At that point it slows to modest annual increases, eventually reaching 95% in 2030.”

YouTube will get exclusive rights to stream the Friday night week in one regular game of the 2025 NFL season in Brazil on Sept. 5 — free for consumers.

It is as if streaming management at Warner Bros. Discovery suddenly slapped their collective foreheads with their palms and let out a collective “Oops!”

The last frontier I want AI to agent for me is what news I consume. Among other things, what happens when an AI has a news agenda? Just ask Grok.

Siding with Texas Attorney General Ken Paxton, a federal appellate court won’t prevent him from suing Yelp over warning notices it placed on the pages of so-called “crisis pregnancy centers.”

Siding with Texas Attorney General Ken Paxton, a federal appellate court won’t prevent him from suing Yelp over warning notices it placed on the pages of so-called “crisis pregnancy centers.”

This year Publicis Groupe is taking a more businesslike approach heading into the Cannes Lions festival, noting macro uncertainties and the growth challenges facing the industry.

Roblox creators and brands can now sell physical real-world products directly to users playing the game. The long-awaited commerce feature is powered by Shopify and was announced alongside brand partner Fenty Beauty’s new virtual in-game experience.

The lawsuit follows a comprehensive analysis by the Media Rating Council asserting Adalytics reports failed to understand how the ad industry filters fraudulent ad traffic.

TikTok is partnering again with Cannes Film Festival, inviting a handful of vetted platform creators to post exclusive footage, interviews and festival highlights to the app’s billion global users.