Digital Marketing

It was the strongest second week for any release in percentage decline from the first week – just 6% – and the second-highest performance ever for an R-rated horror movie.

Like other digital agencies, the pioneering WPP shop has struggled in recent quarters, but WPP CEO Mark Read said the company is focused on fixing, not selling the agency.

The FCC says appellate courts presiding over T-Mobile’s and Verizon’s challenges to privacy fines should uphold them, despite the 5th Circuit’s ruling that a similar fine against AT&T was unconstitutional.

To boost its ad business, Snapchat is offering marketers, creators and publishers rewards for every advertiser they refer to the platform.

Siding with Hearst TV, a federal judge threw out a lawsuit claiming that the company violated the federal video privacy law by sharing information about a smartphone user’s video history to Google and Braze.

Google began testing AI Overviews in YouTube as the company turned 20 and the video site’s ad revenue climbed 10% to $8.9 billion in Q1 2025.

For the better part of a year now, Charter made a big push to combine TV-video packages that include linear TV networks and top streaming apps. It might be working.

Stoller was most recently Global Chief Innovation Officer at IPG’s UM. At the same time, he was executive vice president-managing partner of the IPG Media Lab.

One key piece of the puzzle is adding in “short-form” video content, which other digital platforms have: TikTok, YouTube, Reels and X. Younger consumers are already comfortable with this.

The Q1 decline was expected. CEO Mark Read said the firm has so far seen no “significant change in client spending,” despite elevated macro stresses on the economy.