Digital Marketing

Giegerich will lead IAB’s strategic initiatives that incorporate AI. Known for her work in AI, gaming, augmented and virtual reality, near field communications and experiential media, she brings more than 20 years of experience in marketing, innovation and emerging technologies.

The new “no social socials” campaign from Publicis’ LePub is inspired by new research revealing the average adult is stuck six hours daily scrolling on their phone.

The format is pay-per-view and younger viewers in particular are big fans because they like the content and avoid ads.

TelevisaUnivision CEO Daniel Alegre in a recent earnings phone call talked about how TV shows are not “physical goods” and that tariffs “probably” will not affect things. Still, we have seen that in tariff-land things can change – almost daily.

The campaign features MLB stars Dustin May, Dansby Swanson, and Christian Yelich, who realize they can get DirecTV without a satellite dish, and fantasize about that idea.

Scott Pelley faced the camera on “60 Minutes” Sunday and calmly reported that Paramount Global, parent company of CBS, is meddling in the production of “60 Minutes” for business reasons.

Consumers used 9.9 different big-screen video platforms in Q4 2024 compared to 11.1 services in Q4 2023, according to a TiVo survey.

Hearing about a product in the trusted, familiar environment of broadcast radio increases the legitimacy of the advertiser.

Creators attempting to fund projects on Kickstarter will soon be able to address rising shipping costs and delayed timelines while providing backers with a clearer explanation of why their original monetary goals may have changed.

After code was spotted in OpenAI ChatGPT that would enable consumers to shop, the company confirmed Monday it has begun to roll out a shopping experience without the need to serve ads.