Digital Marketing

“Hoppers” was a surprise success as an early March original animated film. Disney spent an estimated $9.2 million on national TV advertising with 3,370 spots and some 507.9 million impressions, according to iSpot.

Pixar’s “Hoppers” was a surprise success as an early March original animated film. Warner Bros. had a different kind of shock with a $7.3 million opening for “The Bride.”

Former U.S. trade representative Robert Lighthizer resigned from Trump Media & Technology’sboard of directors, effective Friday, CNBC reports. Lighthizer played a critical role in the imposition of the North American Free Trade Agreement (NAFTA) with Mexico and Canada.   

Kari Lake acted unlawfully in running the Voice of America, U.S. District Judge Royce C. Lamberth has ruled, NPR reports. Lamberth ordered that all of Lake’s actions for the past year are null and void, including the layoffs of more than 1,000 journalists and staffers at the U.S. Agency for Global Media and the Voice

Media workers are being fed to Google’s gluttonous AI Overviews, Futurism reports. The SEO firm Growtika looked at data from Ahrefs tracking web traffic to 10 major tech outlets from early 2024 to early 2026. In that time, media companies saw their site visits fall from 112 million per month to a little less than 50 million. 

A startup law firm is suing the Trump administration for approving the sale of a U.S. version of TikTok to a joint venture of Oracle and other companies, including the China-based ByteDance.

The company’s decision to continue its partnership with Anthropic for non-defense projects is a critical signal for advertisers, stabilizing the AI infrastructure used in marketing and advertising despite the Defense Departments designation.

The company’s decision to continue its partnership with Anthropic for non-defense projects is a critical signal for advertisers, stabilizing the AI infrastructure used in marketing and advertising despite the Defense Departments designation.

“If enacted, LD 1822 would make the state’s approach to privacy an outlier in ways that would harm consumers and businesses of all sizes,” the ANA, 4As and other ad groups argued to state lawmakers.

The remit includes data and audience insights, partnership marketing, experiential marketing, brand development, and performance marketing.