Digital Marketing

TikTok will use generative AI to place advertisers next to the top 4% of user-generated content by category with Pulse Core, a new iteration to its Pulse suite.

Is AI the solution to all consumer insight problems, or a semi-reliable “direct report” that can only take on a few basic tasks? Or is it a merchant in “snake oil” that should be approached with caution and perhaps avoided completely?

The company has been consolidating and rebranding many of its biggest agencies for years as part of a major overhaul designed to streamline company operations and make them more comprehensible to clients and prospects.

Google outlined its own remedies after the DOJ asked a judge to force Google to divest two key pieces of its ad-tech business to address an illegal monopoly.

Google on Tuesday introduced a suite for search campaigns with one-click features where AI learns from current keywords, creative and URLs to help ads serve up related to more relevant searches. The suite in Google Ads – AI Max for Search – will begin rolling out to advertisers globally in beta later this month.

“This is perhaps the biggest risk, raising the potential for U.S. streaming services to be taxed at materially higher rates or even reducing the reach of Hollywood content,” says Morgan Stanley managing director/media analyst Ben Swinburne.

System1’s ad testing platform Test Your Ad measures consumers’ emotional responses to forecast commercial impact.

The Trump administration says there are too many U.S. filmmakers around the world getting tax breaks to make movies, and they don’t like it. Say hello to a 100% tariff.

Capabilities include live brand experiences, retail and shopper marketing, digital content and sponsorship activations. The firm has worked with clients such as Walmart, Unilever, Kimberly Clark and others.

The May 14 livestream features celebrity hosts, Q50 influencers, and a push to connect with value-driven women over 50.