Digital Marketing

Execs at two The Brandtech Group agencies wanted to make it easy for brands to gain visibility into the ways that large language models perceive them – and how their products compare with competitors.

Cleveland Kitchen taps AI and a risque slogan to push its lightly fermented pickles into 15,000 stores — and disrupt a crowded category.

Paramount’s CBS News has agreed to release a full transcript of any future interviews of eligible Presidential contenders. At the same time, Paramount does not acknowledge – as part of the settlement – any journalistic wrongdoing.

Other holidays get a big hug and a kiss from TV, but not the one that celebrates the birth of our nation.

Poorly constructed AI personas risk reinforcing assumptions or generating misleading narratives disconnected from genuine consumer needs.

As younger cohorts flock to interactive gaming platforms like Roblox and Fortnite, streamers on Twitch and Discord become influencers, a report by Dentsu shows. Gaming is becoming inherently social.

Haring became the second artist to work with Absolut in 1986 upon the recommendation of artist Andy Warhol.

The brand keeps building on its “Stay Creative” positioning, inviting creators of all kinds to turn a child’s artwork into something entirely new.

Mississippi says it will face “irreparable harm” unless it can enforce a law requiring social platforms to verify users’ ages and restrict minors.

X has announced that it will begin integrating “AI Note Writers” to the platform’s controversial user-dependent content-moderation program, Community Notes. According to the company, however, humans are “still in charge.”