Digital Marketing

Shopping across Google’s platforms will soon roll out supported by the “Universal Commerce Protocol” standard, allowing Shopify merchants to sell directly in AI Mode in Google Search and the Gemini app.

Open standards and tools announced this week will solve problems in real-time through intuitive multimodal interactions across phone, mobile and the web in more than 40 languages.

While the official Grok app allows anyone to generate AI images for free, the Grok account issued a statement this week that it will no longer be generating and editing images on the platform for non-paying users.

The new law “restricts wide swaths of First Amendment activity — including on many websites that have no conceivable connection to any of the alleged harms the Commonwealth purports to target,” NetChoice argues.

Meta can now ask the 9th Circuit Court of Appeals to decide whether Facebook’s terms of service require it to combat fraudulent ads.

In an AI-mediated world, the MRM practice is engineering how to manage the relationships between agents representing consumers and brands.

She joins from Publicis where she was CEO of Publicis Collective, a unit within Publicis Media that designs custom teams comprising media strategy, planning, buying, data, technology, commerce, and performance to serve larger clients.

Walmart is integrating purchase data into influencer planning on Meta platforms, Pymnts reports. The goal is to use transaction history to identify which influencer audiences are most likely to buy. 

Social and search may be critical, but there is a “Third Pillar” of app growth: Mobile OEM advertising, Business of Apps reports. Some incorrectly believe that OEM advertising is a niche channel, or one to be used only for certain emerging markets. But the data does not support that idea. 

Elon Musk’s X has suffered a 60% decline in UK revenue in the last year, due to concerns over the content on the platform, The Guardian reports. This news comes after X switched the image-creation function on Grok for most users following an outcry about sexually explicit and violent imagery.