“We want to be part of the solution,’ says Jimmy Pitaro, the network group’s chairman. This could come with adding local market MLB and NBA game content.
Saving RSNs?: ESPN Wants To Add Local MLB, NBA Games Read More »
All this haggling about procedures and hot mics and notecards should not have been necessary, since debates already have rules and procedures.
Trump, Harris Campaigns Bicker Over Debate Rules Like Children Read More »
Fifty years after Schoolhouse Rock introduced kids to “I’m Just a Bill,” Washington state has crafted a friendly new character to educate state voters on the serious issue of election security. Ahead of the 2024 elections, a new marketing campaign in Washington state aims to bolster trust in voting systems. The $1.8 million campaign, paid
Why Washington State is investing in a new kind of voter education campaign Read More »
Agency consolidation once again continues apace. Omnicom’s Doremus+Co, a 121-year-old agency that specializes in business-to-business work, will merge with Merkley and Partners, another Omnicom-owned agency, as of Sept. 30, according to two sources who have been made aware of the change. The move is part of ongoing consolidation throughout agencies and holding companies as holding
Omnicom is consolidating B2B shop Doremus+Co with Merkley and Partners Read More »
Golf’s established powers want to bring new audiences into the sport. This week, they took a big swing with a new tournament featuring only YouTube creators. The Creator Classic was contested Wednesday between YouTube golfers including Peter Finch, Gabby DeGasperis and Nick Stubbe, and shown on both ESPN and YouTube. “Our motivation is to really
After keeping them at arm’s length, sports brands are opening the door to creators Read More »
Mindful of the impact of social virality, but by no means demure in its aggressive embrace of it — see what I did there? — Stagwell agency Gale has quietly built out a 50 person team to lead clients into the turbulent but potent waters of culture-riding across the social spectrum. Gale, which has historically
Gale immerses clients into social beyond just media buys — will it pay off? Read More »
Related Insights The Programmatic Marketer Criteo seeks new chief executive after Megan Clarken announces pending exit Read More One of ad tech’s most celebrated CEOs, Megan Clarken of Criteo, is planning her exit within the next 12 months. And just like that, the internet’s armchair analysts are off to the races with their hot takes
Amid a new CEO-hunt, is Criteo up for sale? Read More »
Meta wants to let the public know how its large language models are performing and how companies that have integrated Llama into their day-to-day operations are using the evolving technology.
Meta: Llama 3.1 Sees 350M Downloads, Now Used By Zoom, AT&T Read More »
More than a third of people said AI performs better than humans at customizing the content they see online.
Consumers See AI Helping With Online Content, Shopping Advice Read More »
Ford has also withdrawn from the Human Rights Campaign’s Corporate Equality Index.
Ford Latest To Redefine DEI Initiatives Read More »
