Digital Marketing

The findings, from a just-released Interpublic report, recommend established CPG brands need to begin operating at “machine speed.”

The study by Comcast’s Universal Ads was largely focused around “emerging brands,” which typically and exclusively go to social media for their initial media campaigns.

Consumers have already spent nearly $79.7 billion online this holiday season in the U.S. – up from 7.5% year-over-year, according to Adobe data released Wednesday.

Under the new partnership, MissionOne Media will oversee media planning, buying, analytics and reporting, and influencer implementation.

October represents the third consecutive month of U.S. ad spending growth, and follows an analysis showing ad spending grew at a higher rate during the government shutdown.

From a consumer experience perspective, FAST maturity is still a ways off. Growth of over 17% is expected through the next five years, to reach $27.14 billion.

Building on what consumers share to personalize a buyer’s guide, the feature provides details on products, key differences between them and up-to-date information from retailers. Marketers need to optimize the content to bring descriptions to users rather than taking users to the content.

Another majestic evergreen cut down in the prime of life will take center stage at Rockefeller Center on Wednesday for NBC’s annual tree-lighting spectacular.

Spending on sports media rights for streaming/TV platforms is projected to climb to $78 billion by 2030. The U.S. will drive just under half of those results, rising to $36 billion in 2030 – mostly from the NBA and the NFL.

Spending on sports media rights for streaming/TV platforms is projected to climb to $78 billion by 2030. The U.S. will drive just under half of those results, rising to $36 billion in 2030 – mostly from the NBA and the NFL.